Take a look at our articles, where we discuss the following topics, among others:
What are menthol crystals?
How menthol as a 100% natural raw material brings a cooling and refreshing effect to the sauna. There are many names, for some it is sauna scent, sauna ice or menthol crystal.
The benefits of menthol in the sauna:
Read how menthol opens the airways and brings relief from the flu during a sauna.
The versatile use of menthol crystals:
Menthol is not limited to the sauna - read more about the use of menthol crystals in e.g. foot baths and steam breathing.
Sauna and well-being:
How saunas and Sauna Menthol products support comprehensive well-being and relaxation.
Whether you are a sauna lover, looking for relief from the flu or interested in well-being, our blog offers you plenty of useful information. Stay up to date with the latest tips and be inspired to bring more relaxation into your life!
Blog posts
Sauna culture around the world – a trend that is getting hotter every year
Sauna bathing is no longer just a Finnish tradition – it has become a global wellness trend. Modern sauna culture combines tradition, technology and experientialism, and sauna scents are part of this new sauna revolution. In this article, we dive into the global rise of sauna culture and take a look at what the future of sauna bathing looks like around the world. Sauna popularity is growing globally In 2023, the global sauna market was estimated to be worth $859.5 million, and according to forecasts, the market will grow at an annual rate of over 5.9% , reaching a value of up to $1.27 billion by 2030. Growth is being driven by the increasing popularity of home saunas, wellness trends, and the increase in new scent and experience elements as part of sauna culture. From Europe to America – sauna finds new friends Finland – the heart of sauna culture There are over 3.3 million saunas in Finland – almost one for every inhabitant. Sauna use is a part of everyday life, celebration and well-being. It is no wonder that Finnish sauna culture has been selected for UNESCO’s Intangible Cultural Heritage list. Germany – Aufguss experiences and sauna ceremonies In Germany, sauna culture has evolved into an experience: Aufguss ceremonies combine scents, temperature changes and steam performances created by sauna masters. Menthol and eucalyptus are popular scents that refresh the respiratory tract and create a cleansing sensation. United States – the rise of home saunas Sauna use is growing in popularity in the United States, especially in Minnesota and in wellness centers on the West Coast. The number of home saunas and mobile saunas is increasing, and various sauna products are attracting new users through the refreshing steam experience. Asia embraces sauna as part of spa culture South Korea & Japan Korean jjimjilbang spas and Japanese sentōs have long offered sauna-like experiences, but now authentic steam saunas are also becoming popular. The effects of the sauna experience are attracting customers, especially from a wellness perspective. Rapid market growth In Asia, the sauna market is expected to grow by up to 7.2% annually, making it one of the fastest growing regions in the sauna business. Sauna statistics – interesting figures 859.5 M$: Value of the global sauna market in 2023 $1.27 billion: Projected value by 2030 5.9%: Compound Annual Growth Rate (CAGR) 32%: Share of sales of sauna products for home use 83% of sauna users feel that sauna bathing improves sleep quality 28%: Smart sauna solutions from new saunas in Asia Sauna Menthol brings a new dimension to saunas Menthol is not just a scent – it is an experience. It invigorates, opens the airways and brings a fresh addition to the modern sauna experience. That is why menthol is increasingly the choice for home saunas, spas and adventure saunas. Combined with traditional sauna scents such as eucalyptus and herbs, menthol offers a powerful and balanced sauna experience. The future of sauna: a combination of technology, experiences and naturalness The sauna of the future is not just a warm room – it is a holistic wellness experience. More and more saunas are being equipped with apps, lighting, fragrance devices and smart controls. Sauna Menthol and other natural sauna scents play a central role in this new, sensual sauna experience. Try menthol in your own sauna Do you want to experience a more refreshing sauna experience? Sauna Menthol offers a clean, effective and easy-to-use sauna experience for your home. Discover our product and let your sauna breathe new life.
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Sauna ice, sauna crystal, steam crystal, menthol crystal - A great product has many names
What is sauna ice? – Cool freshness for saunas The Finnish sauna is full of tradition – but also constant renewal. One of the most interesting innovations of recent years is sauna ice : a refreshingly cooling, fragrant and easy-to-use way to bring a new experience to your sauna session. Leave traditional sauna scents aside for a moment and try Sauna Menthol sauna ice. Sauna ice – what is it? Sauna ice is an ice-like product containing crystallized menthol (mint oil), which when melted releases a refreshing sauna scent into the air. The product is placed in hot sauna water, thrown on the heater where it gently melts with the sauna – just like a traditional sauna scent, but with a cold twist and a completely new style. In some contexts, sauna ice is also referred to as sauna crystal , especially when it is a crystalline structure in the form of pure menthol. This name refers to its visually appealing and natural form – like frozen freshness amidst the heat of the sauna. Why try sauna ice? Sauna ice combines the best elements of a Finnish sauna: naturalness, simplicity and a powerful sensory experience. The cool freshness of menthol is felt in the breath, on the skin and in the mind – the perfect counterbalance to hot steam baths. Using sauna ice is simple Take 1-3 approximately 0.5cm crystals from the bag and add to the hot sauna water to dissolve. Wait for the crystals to dissolve properly (the melting point of menthol is 41 degrees) Take a steam bath and enjoy the cooling, long-lasting effect of sauna ice. If you don't feel anything, increase the dosage slightly next time. Fragrant steam brings new energy – especially at the end of a long day or in the middle of flu season. Many people find that menthol opens the airways and relaxes the body effectively. Modern sauna at its best Sauna ice is a great example of how you can bring new dimensions to traditions without losing the original atmosphere. It is suitable for both home saunas and cottage saunas and is a great gift for the sauna enthusiast who has "already tried everything". Sauna crystal brings a cold glow to the sauna and sauna ice exudes a quiet coolness that perfectly complements the heat of the sauna. If you haven't tried it yet, now is the time - let your sauna breathe in a new way.
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The best sauna scents – Why choose natural menthol?
Sauna scents play a significant role in creating the perfect sauna experience. Natural sauna scents not only enhance the atmosphere, but also promote health and well-being effectively. One of the most popular and effective options is menthol scent. In this article, we will explain why menthol is one of the best natural sauna scents. Why is natural menthol the best choice for sauna fragrance? Fresh and invigorating effect Menthol is particularly known for its fresh, pleasantly cool aroma. Its scent helps open up airways, relieves congestion, and provides a pleasant feeling of freshness throughout the body. This makes menthol an excellent choice for a sauna scent, especially during flu season or to help relieve allergy symptoms. Naturalness and safety Many commercial sauna scents contain artificial ingredients or chemicals. Natural Sauna Menthol, on the other hand, is a completely natural product, making it a safe choice for the whole family. Natural sauna scents also reduce the risk of allergies and irritation symptoms. Relaxation and stress relief Menthol has been shown to have a calming effect on the body and mind. Using it as a sauna scent helps reduce stress, relax and improve sleep quality. Sauna Menthol can therefore significantly enhance the relaxing effect of a sauna. Ease of use and versatility Using menthol crystals as a sauna scent is quick and easy. You can use them in a sauna tub, directly in a sauna bucket with water, or even make fresh sauna ice that slowly releases the refreshing scent of menthol while you are in the sauna. Ecological choice By choosing natural menthol, you are also making an environmentally friendly decision. Menthol crystals are completely biodegradable and do not burden the environment, unlike many synthetic products. Sauna Menthol is made from 100% natural ingredients. Menthol – an excellent sauna scent for every sauna Natural menthol is a versatile, effective and ecological way to enhance your sauna experience. Its numerous health and well-being benefits make it the best choice for sauna fragrance. Try it yourself and you'll notice the difference - with Sauna Menthol sauna scent you'll conjure up the freshest steams and the best sauna experiences!
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NEW: Sauna Menthol gift set is here!
Do you know that feeling when you wish you could give something other than flowers or chocolate as a gift? Now there's a solution: Sauna Menthol's new stylish gift packaging makes the sauna gift perfect! An elegant, pillow-shaped package completes the gift and holds 1–5 Sauna Menthol sachets . Perfect for a cottage wedding, birthday, Father's Day, Christmas sauna or just as an everyday pick-me-up for a sauna-freak friend!
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Press release: Sauna Menthol and Telttasaana to collaborate
A partnership that takes sauna bathing to the world one steam at a time – Sauna Menthol X Tent Sauna The collaboration between Sauna Menthol and Telttasaana started from a shared desire to take the Finnish sauna brand to the world. Telttasaana's top-class tent sauna combined with the sauna experience brought by Sauna Menthol offers the customer a completely exceptional product, where together we saw great opportunities both domestically and internationally.
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The growth of sauna culture around the world – a revolution in Finnish sauna art
The growth of sauna culture is significant worldwide Sauna is no longer just a Finnish specialty or a small experience package behind the cottage, but its warmth has conquered the entire international market. In recent years, sauna culture has grown exponentially in the United States, Asia, and Central Europe – and there are a few clear reasons for this. 1. Wellness trends are bringing sauna to the surface People are increasingly looking for more effective ways to recover and manage stress. A sauna offers the perfect place to stop: the heat relaxes muscles, opens the airways and takes care of the skin. When wellness influencers and fitness professionals share their experiences, the moped is eager to show off. An infrared sauna installed in a yoga studio or a luxurious steam room in a spa hotel shows that a sauna is just as suitable for urban everyday life as it is for a cottage pier. In Finland, we often think of the sauna as just our everyday ritual, but around the world it is becoming a huge wellness business. 2. Digital inspiration – from social media to sauna benches Instagram stars, YouTube channels and TikTok videos are highlighting new forms of sauna: from traditional log saunas to increasingly popular futuristic sauna cabins. Sauna scents and steam bath scents – such as the new ones containing menthol – are receiving rave reviews in visual posts. When you see incredible sauna experiences on social media, building your own sauna vision feels even more attractive. Various products that enhance the well-being experience, such as sauna scent, sauna ice, steam bath scent and other related products, further enhance the sauna experience. 3. Cultures meet in the sauna Designer saunas have sprung up in many Asian cities, combining Finnish thermal rituals with Japanese hot tubs and Korean skin care. A spa in the heart of the city offers, for example, a round of five different aromatherapy saunas, and you can choose from several different rituals to create the most pleasant sauna experience for yourself. Different spas offer many different sauna scents as part of the sauna experience. 4. Ecology and Finnish sauna scents More and more consumers are choosing ecologically produced sauna products and sauna fragrances that are based on natural ingredients. Finnish-made menthol-based sauna fragrances have aroused interest: they often offer a freshness combined with nuances of Finnish nature. Sauna Menthol is one of the products that has impressed Finns as a sauna fragrance, and it is noticeable. 5. Sauna as a social experience Community has been at the heart of saunas for centuries. Now this extends to social media live streams, virtual sauna nights and international pop-up events. People meet each other on benches, exchange sauna tips and discover new sauna scents. This kind of social bonding is further increasing the popularity of sauna culture. Summary Sauna culture is no longer limited to Finland – it has become globally popular thanks to wellness trends, social media and innovative product concepts. Whether your sauna is a traditional log sauna, an infrared module or a spa sauna in a city hotel, make it a completely unique sauna experience by using sauna scents and Sauna Menthol. Welcome to the global sauna revolution!
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Sauna Menthol has received an honorable mention in the 2025 online shopping competition
Sauna Menthol has been awarded an honorable mention in the South Ostrobothnian online store of the year competition organized by Into Seinäjoki. The South Ostrobothnia Online Store Competition of the Year is organized annually in Seinäjoki and several successful online retailers from the region participate in the competition. The competition got voters moving and a total of 838 votes were collected. The competition ended on March 25, 2025 at the Seinäjoki Rytmikorjamo. Sauna Menthol's new online store was awarded an honorable mention and the award was received by entrepreneurs Kerim Åkerman and Jussi Takala. The online store was praised for, among other things, its excellent visual design, stylish brand, good service and, of course, its excellent product. The votes cast clearly showed that one strong theme was that the whole is clear and the image of quality is in order. The entrepreneurs are grateful for all the votes they received, but the future development is only just beginning.
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Sauna, menthol and respiratory health – a natural way to ease the flu
Menthol crystals are suitable for use all year round and are not only a relief during flu season, but also a great way to increase the enjoyment of sauna bathing. Now Sauna Menthol products are available in the Apteekki 360 Ympyrätalo online store, so natural help for respiratory health is even more easily available. Try how menthol can transform your sauna experience and bring freshness to your respiratory tract naturally.
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Product reviews are an important part of Sauna Menthol
When we founded the company, it was very important to us that a completely transparent and easy-to-use review system be built around Sauna Menthol. We want to collect genuine feedback, ideas and stories from our customers who use Sauna Menthol. For many, sauna ice is a completely new experience, so even in that sense, they are incredibly helpful. Feedback also tells our future customers how the product works and what help or experiences Sauna Menthol may offer. Genuine stories speak best and help with the purchase decision. What are the benefits of public product reviews? Public product reviews are important to us as a company because they provide a reliable and authentic picture of our operations. Our values include being a responsible and open operator, so for this reason, product reviews will now and always be public. The benefit of reviews for the customer is that they can see at a glance what ratings our sauna product has received during use. Good reviews usually give you the courage to try the product yourself. Can reviews be manipulated? We use the Judge.me application for our reviews, which requires the customer to identify themselves and leave feedback under their own name. You can only leave a review for Sauna Menthol after our online store has registered the purchase transaction. The rating system is widely used internationally, so we chose it for that reason. All feedback about the sauna experience and Sauna Menthol is therefore genuine and honest customer feedback. What is a good rating for a product? Generally, a good rating for products is considered to be a review of more than 4.0 stars. The average rating for Sauna Menthol is more than 4.8 stars, so it can be considered excellent for a sauna product. For many, sauna ice is a completely new experience, and if the feedback after the first few uses is excellent, then you can also buy it again with pleasure. Very often, customers buy more products after the first try, either for themselves or as a gift.
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Sauna Menthol®
Sauna Menthol®
Sauna Menthol® enhances your sauna experience and creates a unique spa-like ambiance that soothes and refreshes both body and mind. Menthol makes sauna bathing more enjoyable, longer-lasting, and adds a revitalizing effect to the moments even after your sauna session.
Experience the perfect combination of sauna and menthol with Sauna Menthol sauna ice and steam fragrances. The menthol crystals are made from 100% natural essential mint oil, bringing a fresh, invigorating, and even icy coolness to your sauna. This refreshing contrast to the sauna's heat effectively opens your airways.
Try it out and enjoy the coolest moment of your sauna experience – a perfect gift for any sauna lover!
Delivery costs calculated at checkout.
- Delivery from Seinäjoki, Finland
- 100% natural product
- Sauna Menthol products are currently available for delivery within Europe only. If you're interested in reselling or international shipping, feel free to contact us.
