World's first flavored menthol crystals made in a "top secret lab"
When the entrepreneurial duo drives into the fields of Ostrobothnia in an old camper van, wearing yellow protective suits and blue protective gloves, everyone knows something special is happening.
Our campaign video shows how the process of creating and testing new products can be tough, but also interesting. After testing over the summer, the new flavored menthol crystal products selected were: Lavender, Eucalyptus and Lemon. And yes, potato is not new scent even you can see it in the video.
They are, of course, manufactured in a top-secret laboratory… which happens to be located in the fields of Seinäjoki .
This is a humorous yet ambitious tribute to the sauna and Finnish creativity – and at the same time the beginning of a new era of sauna scents.
Why choose Sauna Menthol®?
The highest quality raw materials
Sauna Menthol® products use only the purest menthol and carefully selected essential oils. The quality is guaranteed by the fact that each raw material is carefully tested to ensure that the end result is consistent, safe and, above all, enjoyable. When you put the crystals in the sauna water, you can be sure that they will evaporate naturally and produce a clean, fresh scent without any additional additives.
Unique combinations
Our products stand out because we combine the freshness of menthol with classic sauna scents such as lavender, eucalyptus and lemon. These aromatized menthol crystals are not found anywhere else – they are the first of their kind in the world. This makes sauna bathing a new kind of experience: familiar scents, but in a completely new, refreshing form.
Finnish design and packaging
Sauna Menthol® is a Finnish brand with deep roots in Finnish sauna tradition. The products are designed and packaged in Finland, and their appearance and usability are thought out from the sauna user's perspective. We want to combine modern design, practicality and a strong Finnish identity with products that stand out both in the home sauna and as gifts.
Easy to use
Adding a sauna scent shouldn't be complicated. That's why Sauna Menthol® crystals are designed to be simple and effortless to use. Just take a few crystals or a small amount of aromatized mixture, add to the sauna water and pour into the heater. The scent immediately spreads throughout the sauna and makes your sauna experience unique – without any additional adjustments or waiting.
Saunatuoksu.fi – Sauna with nature.
Finnish sauna culture is sacred. But even though the benches have been warming us for centuries, the scents have been left behind. We decided to do something about it. Saunatuoksu.fi is dedicated to a new generation of sauna products. Fragrances that don't just smell good – they feel good. They refresh, relax and make sauna bathing an experience that will be remembered.
What do we have?
Sauna Menthol Crystals – 100% natural refreshment for saunas. Opens the breath, cools and refreshes.
Information & stories – Read sauna tips, usage tips and customer experiences on our blog.
You can throw these on the stove even on bigger sauna nights.
FAQ – The new era of sauna scents
What does “a new era of sauna scents” mean?
What does “a new era of sauna scents” mean?
The world of sauna fragrances has remained almost unchanged for decades: liquid scents, the same aromas, and the same method of use. Sauna Menthol® was created to completely challenge this. We didn't just want to create a new scent – but a completely new way to experience the sauna.
That's why we developed the world's first flavored menthol crystals , which combine: the cooling effect of real menthol, natural essential oils and crystalline, pure and alcohol-free form. It's no longer just about the sauna scent, but an experience that can be felt in your breath, on your skin, and in your state of mind.
Are you really the world's first manufacturers of flavored menthol crystals?
Are you really the world's first manufacturers of flavored menthol crystals?
Yes. Sauna Menthol® is the first brand in the world to combine: menthol crystals, natural essential oils and the crystalline form of use as a sauna fragrance
Before us, there have been no products on the market where menthol and fragrance are functionally combined in the same crystal. This is not just a new product – this is a new product category in the world of sauna scents.
How do flavored menthol crystals differ from regular sauna scents?
How do flavored menthol crystals differ from regular sauna scents?
Traditional sauna scents: are usually liquid, often contain alcohol or synthetic fragrances, evaporate quickly, Fragrance is mainly an olfactory sensation.
Sauna Menthol® crystals: are a completely alcohol-free option, 100% natural ingredients, affect breathing, skin sensation and body, dispensed as crystals → more natural, more manageable use and very high yield (approx. 80 saunas per bag)
The end result is more than a scent – it's a feeling, a refreshment, a relaxation and an experience.
Why are menthol crystals + essential oils a better combination?
Why are menthol crystals + essential oils a better combination?
Menthol liquid: cool, open your breath and strongly refreshing
Essential oil: brings the atmosphere, affects mood and supports the body aromatherapeutically
Combined, they form a holistic experience: You don't just smell the sauna – you feel it.
Why do you say you created your own product category?
Why do you say you created your own product category?
Because it's not about: from the usual sauna scent, from ordinary menthol crystals and not just aromatherapy
Aromatized menthol crystals are a new kind of hybrid: sauna aroma + effect + form.
Before Sauna Menthol®:
→ there was no similar product.
Now:
→ is a whole separate category in the world of sauna scents.
Why is this important for a sauna user?
Why is this important for a sauna user?
That means for you:
✅ cleaner experience
✅ stronger effect
✅ a more natural option
✅ longer duration
✅ better controllability
✅ a completely new feeling in the sauna
Is this just a trend or a permanent change?
Is this just a trend or a permanent change?
We strongly believe that flavored menthol crystals are not a passing novelty but: the future of sauna scents.
When someone experiences true differentiation, there is usually no going back to traditional products.
The fields of Ostrobothnia and yellow protective overalls – this is where a new era of sauna scents begins.
Check out our blog posts
Why does a sauna feel different in the summer than in the winter?
Many Finns think of sauna primarily as a winter experience and a "flu killer." After a frosty day, a warm sauna and steamy löyly (sauna steam) feel like an almost perfect combination in the midst of a busy everyday life. In summer, however, the experience is very different. Even if the sauna temperature is the same, the body reacts to it differently, and the atmosphere of the sauna changes with the seasons. There's something unique about a summer sauna. An open lake view, a warm evening, and the proximity of nature make the sauna experience different from mid-winter. Many find a summer sauna even more refreshing than a winter sauna, even when it's hot outside. The contrast in temperatures changes In winter, one of the key elements of a sauna is the strong temperature difference. Outside, it can be twenty degrees below zero, and inside the sauna, eighty degrees Celsius. The body experiences a big change when moving from cold to warm. The humidity of the indoor air also changes in winter, which adds to the contrast. In summer, the situation is different. The outdoor temperature can be over twenty degrees Celsius, so the body is already warm before entering the sauna. Because of this, the löyly can feel softer and more even. At the same time, one might not stay in the sauna as long as in winter. Many are surprised by how much the outdoor temperature affects the sauna experience. In summer, saunas often feel more relaxing, and the body doesn't have to adapt to such large temperature fluctuations. Nature is part of the summer sauna A special feature of the summer sauna is its environment. In winter, saunas often focus on indoor spaces, but in summer, the sauna extends to the terrace, pier, and beach. Cooling off in a lake, sea, or swimming pool is an essential part of the sauna experience for many. A short swim between löyly sessions effectively cools the body and makes the next löyly more pleasant. A summer evening also brings its own atmosphere to the sauna. The bright evening, the sound of birds, and the peace of nature make the experience more comprehensive than just sitting in the sauna. Breathing feels different Many sauna-goers notice in summer that breathing feels different than in winter. Warm air often contains more moisture, which affects how the löyly feels when breathing. At this point, many use sauna scents or menthol crystals to bring more freshness and atmosphere to the löyly. When menthol vaporizes into the water thrown on the hot stones, it creates a cooling and airway-opening sensation that is especially well-suited for a summer sauna. On a hot summer day, intensely hot löyly might not always be appealing, but fresh and invigorating löyly can make the sauna experience much more pleasant and a very opening experience. Summer sauna supports recovery Summer is an active time. People move more, engage in outdoor activities, and spend time in nature. For this reason, the importance of recovery is also emphasized. Sauna helps to relax after exercise and provides an opportunity to unwind at the end of a busy day. When combined with light cooling off and adequate hydration, the experience supports overall well-being. Many athletes and active people use sauna as part of their recovery routines year-round, but especially in summer, the combination of sauna and cool water is often perceived as very pleasant. The nature of löyly changes in summer In summer, saunas are often heated to slightly more moderate temperatures than in winter. This results in softer and more humid löyly. Especially in cottage saunas, many prefer a leisurely sauna experience in summer, combined with socializing with friends, rather than long löyly sessions. The goal is not so much to maximize heat but to relax and enjoy. For this reason, various löyly products have also grown in popularity. Scents like eucalyptus, lemon, lavender, and menthol bring new nuances to the löyly and make the sauna experience even more versatile. The charm of the summer sauna comes from the whole experience Although the sauna is the same all year round, the season affects it surprisingly much. In winter, the sauna is characterized by intense heat and the contrast of cold. In summer, the focus is on the proximity of nature, brightness, swimming, and a peaceful atmosphere. This is precisely why many Finns consider the summer sauna to be the best sauna experience of the year. It is not just a warm room but part of a whole that includes the cottage, lake, friends, family, and the Finnish summer. When a touch of freshness is added to the löyly, for example, with the help of sauna ice, i.e., menthol crystals, the summer sauna can become an even more refreshing and memorable experience.
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