For Finns, sauna bathing is more than just a way to relax – it is part of culture, well-being and everyday balance. However, in recent years, sauna bathing trends have developed strongly, and alongside the traditional sitting on benches, new ways have emerged to make sauna bathing an even more diverse and enjoyable experience. In this article, we present the most important growing trends in sauna bathing , which can be seen in both home saunas and cottage saunas.
1. Experiential sauna experience
More and more people are seeking holistic well-being from sauna bathing. The atmosphere is created, for example, with lighting, relaxing music and natural sauna scents . Menthol crystals (sauna ice) and fresh sauna products have brought a new kind of refreshment to sauna bathing and make sauna bathing a unique experience.
2. Sauna bathing as part of well-being
Sauna is increasingly seen as part of a healthy everyday lifestyle. Regular sauna use supports recovery, improves sleep quality and reduces stress. Many people also combine cold and hot treatments with sauna, which increases its effects on both body and mind. For example, in Finland, open water swimming is a steadily growing hobby for many people and is usually combined with sauna use. In top sports, cold and hot treatments are increasingly used, which also partly stems from sauna culture.
3. Natural and organic products
Consumers are increasingly appreciating ecological and safe alternatives. This is also reflected in the sauna: natural sauna scents and various sauna accessories are of interest to people who want to make a sustainable choice.
4. Internationalizing sauna culture
Sauna use is no longer just a privilege for Finns. Saunas have grown in popularity, for example, in North America and Central Europe, where sauna trends are spreading rapidly. Finnish sauna products are also gaining interest around the world, and the sauna scent of Sauna Menthol, for example, has found its way into homes around the world.
Summary
Sauna bathing is experiencing a strong upswing, combining tradition and modern wellness trends. Experientialism, natural products and holistic well-being are making the sauna an even more meaningful part of everyday life. If you want to take your sauna to the next level, try refreshing menthol crystals or other high-quality sauna fragrances – and make the sauna a real experience.